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Make-Up of a Business Plan

Please keep in mind that there are many ways to write a business plan.  The information below is meant as a source of guidance and will vary with each business and business owner. 

  • Cover sheet
  • Table of Contents
  • Executive Summary
    • Write this section last.
  • General Company Description
    • Mission Statement
    • Company Goals and Objectives
    • Business Philosophy
    • Describe your industry
    • Company Strengths and core competencies
    • Legal form of ownership
  • Product and Services
  • Marketing Plan
    • Market research – Why?
    • Market research – How?
    • Economics
    • Product
    • Customers
    • Competition
    • Niche
    • Strategy
    • Sales Forecast
  • Operational Plan
    • Production
    • Location
    • Legal Environment
    • Personnel
    • Inventory
    • Suppliers
    • Credit Policies
  • Management and Organization
    • Professional and Advisory Support
  • Personal Financial Statement
  • Startup Expenses and Capitalization
  • Financial Plan
  • Appendices

Resources:

www.score.org 

Business Wizard