Make-Up of a Business Plan

Please keep in mind that there are many ways to write a business plan. The information below is meant as a source of guidance and will vary with each business and business owner.

Cover sheet
Table of Contents
Executive Summary
- Write this section last.
General Company Description
- Mission Statement
- Company Goals and Objectives
- Business Philosophy
- Describe your industry
- Company Strengths and core competencies
- Legal form of ownership
Product and Services
Marketing Plan
- Market research – Why?
- Market research – How?
- Economics
- Product
- Customers
- Competition
- Niche
- Strategy
- Sales Forecast
Operational Plan
- Production
- Location
- Legal Environment
- Personnel
- Inventory
- Suppliers
- Credit Policies
Management and Organization
- Professional and Advisory Support
Personal Financial Statement
Startup Expenses and Capitalization
Financial Plan
Appendices

Resources:

www.score.org

Business Wizard